As the appetite for fitness continues to grow globally, more travelers are combining leisure with exercise by opting for running holidays, or “mara-cations.” With a growing focus on health and wellness, individuals are increasingly selecting destinations that allow them to compete in marathons or partake in fitness events while enjoying the sights and experiences of new cities.
Running’s Growing Popularity: A Global Trend
Recent statistics reveal that interest in running has reached new heights. The 2025 London Marathon saw a record-breaking 56,000 participants, a testament to the sport’s booming popularity. Furthermore, with nearly 840,000 applicants vying for a spot in the race, it’s clear that running is far more than a hobby for many. Among younger generations, fitness is becoming intertwined with social activities—38 percent of Gen Z singles are now prioritizing running dates over traditional dinners. The surge is evident even in online dating trends, with mentions of “park run” in Tinder profiles soaring by 90 percent from March 2023 to 2025.
For those who may have missed out on a coveted race spot, the solution seems to lie in combining travel with fitness. A growing number of people are turning their vacations into active getaways, participating in marathons in vibrant cities around the world. This new trend has led to increased bookings for key marathon weekends in global hotspots such as New York, Rome, and Barcelona. According to Generator, a leading hotel company, interest in these destinations has surged, with New York seeing a staggering 67 percent increase in demand around marathon dates.
The Shift Toward Fitness-Focused Holidays
The demand for “fitness holidays” has seen a marked rise, with a notable 84 percent increase in April searches, according to Google Trends. Simultaneously, searches for “European marathons” spiked by a staggering 403 percent. This shift suggests that more people are opting to make their vacations as health-conscious as they are enjoyable, with marathons and other athletic events offering the perfect mix of fitness and fun.
With the London Marathon now behind us, there are still numerous opportunities for runners to lace up their sneakers and travel to iconic destinations. Whether you’re looking to participate in a race or simply take in the scenery while getting your steps in, here are some of the top cities to consider for your next “mara-cation.”
Paris: A Run Through the City of Lights
When? April 12, 2026
Paris remains a classic favorite for runners seeking both challenge and charm. With direct Eurostar connections from London, Paris is easily accessible, allowing participants to jump right into the excitement of the marathon. The course winds through some of the city’s most iconic landmarks, including the Champs-Élysées, Bois de Vincennes, and the Eiffel Tower, making it a scenic race experience for participants. As one of the most popular destinations for Brits, Paris promises not just a competitive event but an unforgettable city escape.
Berlin: A Marathon with Record-Breaking Appeal
When? Last weekend of September 2026
Berlin boasts the title of the world’s largest marathon, attracting over 54,000 finishers each year. Runners are drawn not only to the city’s vibrant atmosphere but also to the marathon’s storied history, with 13 world records set along its course. The route takes participants past famous landmarks such as the Brandenburg Gate and Alexanderplatz, making it a visually rewarding race. Afterward, runners can relax with a post-race celebration, including the iconic Berlin currywurst.
Cyprus: A Mediterranean Escape with Ancient Ruins
When? March 7-8, 2026
For those seeking a more laid-back running experience, the Cyprus Marathon offers a perfect blend of fitness and leisure. Set against the stunning Mediterranean backdrop of Pafos, this marathon takes participants through historical ruins and breathtaking coastal views. With the event taking place in March—before the intense summer heat hits—the Cyprus Marathon provides a comfortable climate for running. After crossing the finish line, participants can unwind with a refreshing beer and enjoy the local scenery.
Conclusion
The rise of the “mara-cation” reflects a larger trend toward combining fitness with travel. As more people prioritize health, wellness, and the excitement of athletic challenges, destinations that host marathons and running events are becoming increasingly popular. Whether you’re a seasoned runner or a first-time participant, these cities provide the perfect blend of race-day excitement and cultural exploration, ensuring that fitness and fun can go hand in hand on your next holiday.
